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The site kehoesnorthernretreat.com had the following on the web page, "S like having your own cabin without having to mow the lawn? In May, August,." We observed that the website said " Kehoes Northern Retreat is a cozy resort located in the Northwoods of Wisconsin in the Birchwood Area." It also stated " Our cottages are all fully furnished; just like your own little cabin on the shores of Big Lake Chetac; close enough to the Hayward Area for its many attractions to be just a short trip away but far enough for the quiet, relaxed atmosphere you need for a pleasant vacation from your busy life. New deep, wide aluminum boats." The header had birchwood wisconsin as the highest ranking keyword. This keyword was followed by birchwood wi, lodging, and accommodations which isn't as urgent as birchwood wisconsin. The other words the site used was cabins. lake cabin rentals is also included but will not be seen by search engines.